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Content & Analysis |
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Ransom W. Stephens, Ph.D.
Applied Electrodynamics Physicist |
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100 GbE Is coming, will you be ready?
Is high speed serial going parallel?
10 x 10 Gb/s, 4 x 25 Gb/s
Products and Services
Content
High Tech
- White Papers, Application Notes, Data Sheets, Technical Memos - with byline or ghostwritten
- Trade Magazine Articles including placement
- Reports, Newsletters, Press Releases
- Seminars
- Training Materials, Manuals
- Data Visualization and Graphics
Corporate
- Speeches
- Market Analysis Proposals
- Business Plans
- Product Success Stories
Analysis
- Signal Integrity Analysis - jitter, bit error ratio, eye-analysis
- Calibration of complex measurements - systematic and statistical error analysis
- Equalization and Compensation - Linear Feedforward, Distributed Feedback, and Adaptive Equalization, Dispersion Compensation
- Pattern Recognition - Maximum Entropy Analysis, Neural Networks, Perkins Discriminants
- Statistical Analysis - Confidence Intervals/Limits, Covariance and Correlation, Statistical Significance, Estimator Definition, Optimization, Curve/Kinematic Fitting, ...
- Time Series Analysis, Discrete Filters, ...
Presentations, Speeches and Seminars
In conjunction with public speaking, we also provide MC services, panel participation, workshops, keynote speeches, leadership of breakout sessions and special programs at conventions and offsite meetings.
The topics listed below can be modified or combined for a given audience. With prior agreement, presentations can be accompanied with an article and/or recorded for re-broadcast.
Business Topics:
- “The Big Picture and Big Decisions” - a motivational keynote speech for high tech professionals
- “Designing Your Career: How to Get There from Here”
- “Managing for Productivity and Innovation”
- “The Impact of Future Technologies on Your Life”
- “Problem Solving Techniques”
Writing:
- “The Essentials of Technical Writing” - Six part curriculum
- Part 1: “The Key Pieces”
- Part 2: “Data Visualization”
- Part 3: “Get to the Point”
- Part 4: Online Help and FAQs”
- Part 5: “Marketing Literature”
- Part 6: “Presentations, Voice and Video”Content:
- White Papers
- Custom Application Notes
- Third-party articles about your products placed in trade magazines
- Informative and fun presentations for audiences at any level
- From “Dispersion for Design Engineers” to “Electrodynamics for Executives”
- Sales Seminars to keynote speeches - we can prepare and/or deliver the presentation for you
- Training on emerging techniques and technologies at any level
Solutions:
- Signal integrity analysis - noise, jitter, transmitter, channel, receiver testing at high data rates
- Eye diagram, spectrum, phase noise, voltage noise and jitter analysis
- Data analysis - statistical, image reconstruction, artificial intelligence
Areas of Expertise
Multi-Gb/sec technologies
- Signal Integrity and Noise Analysis
- Phase Noise and Jitter, BER contour, crosstalk
- All the high rate standards: 100 GbE, USB3, FibreChannel-3, SAS and SATA Gen 1, 2, 3, PCI Ex Gen 2, 3, DisplayPort, RapidIO, . . .
- Equalization
- Continuous (CTLE) and discrete, linear (FFE) and nonlinear (DFE), adaptive
- Fiber Optic Technology
- Optical wave guides, physical optics, gratings, and filters, Optical Add/Drop Mulitpliers (OADM)
- Lasers, photodiodes, optical amplifiers
- Chromatic and polarization-mode dispersion and compensation
Signal Analysis
- Analog and Digital Signal Processing
- Statistical Analysis
- Fitting, modeling, confidence intervals, correlation, maximum entropy techniques, Monte Carlo, image reconstruction - digging weak signals out of loud noise
- Artificial intelligence
- Neural networks, Perkins discriminants, etc.
Complex Systems
- Quantum mechanical and relativistic systems
- Nuclear physics, particle physics
What do you have in mind?
- We are always expanding our areas of expertise - with the dragonfly method, we master different topics fast without ever sacrificing depth for breadth
- Special rates for business in sectors new to us
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White Papers are the most important content to technology buyers
According to a Center for Media Research survey examining how content development and targeting affect technology buyers’ perception of value...
- 71% say white papers are the most frequently read form of content.
- 85% rated well-written, high educational quality content as “very” or “extremely” important.
- Only 38% of high-tech marketers currently create content that meets the needs of potential buyers.
“...developing a balanced content program requires that marketers focus on the need for content presented from the technology buyer’s perspective and abandon the tendency to focus internally on their products, features, corporate structures and strategies.”
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87% Advocacy
Application note and web-seminar metrics:
- Attendance over 50,000 and counting
- 87% “would recommend this series to colleagues”
- An “enormous number of qualified sales leads”
- “highlight of our marketing this year”
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“Ransom’s deep technical understanding adds expertise and industry credibility to Tektronix Instruments’ business marketing messages. His techical writing skills and storytelling abilities are among the best in the industry.”
- Chris Loberg, Sr. Manager, Tektronix Instruments Business Marketing.
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