Ransom W. Stephens, Ph.D.

White Papers

are the most important content to technology buyers

According to the Center for Media Research in a February 2007 survey examining how content development and targeting affect technology buyers’ perception of value...

  • 71% say white papers are the most frequently read form of content.
  • 85% rated well-written, high educational quality content as “very” or “extremely” important.
  • Only 38% of high-tech marketers currently create content that meets the needs of potential buyers.

“...developing a balanced content program requires that marketers focus on the need for content presented from the technology buyer’s perspective and abandon the tendency to focus internally on their products, features, corporate structures and strategies.”

Ransom’s Notes delivers 87% Advocacy

Most recent package of application note and web-seminar results

  • Attendance over 8000
  • 87% “would recommend this series to colleagues”
  • An “enormous number of qualified sales leads”
  • “highlight of our marketing this year”

“Ransom’s deep technical understanding of high-speed communication’s design challenges adds expertise and industry credibility to Tektronix Instruments’ business marketing messages. His techical writing skills and storytelling abilities are among the best in the industry.”

      - Chris Loberg, Sr. Manager, Tektronix Instruments Business Marketing.

Content:

  • White Papers
  • Custom Application Notes
  • Third-party articles about your products placed in trade magazines
  • Informative and fun presentations for audiences at any level
    • From “Dispersion for Design Engineers” to “Electrodynamics for Executives”
  • Sales Seminars to keynote speeches - we can prepare and/or deliver the presentation for you
  • Training on emerging techniques and technologies at any level

Solutions:

  • Signal integrity analysis - noise, jitter, transmitter, channel, receiver testing at high data rates
    • Eye diagram, spectrum, phase noise, voltage noise and jitter analysis
  • Data analysis - statistical, image reconstruction, artificial intelligence

Current areas of Expertise

Multi-Gb/sec technologies

  • Signal Integrity and Noise Analysis
    • Phase Noise and Jitter, BER contour, crosstalk,
    • SONET/SDH, FibreChannel, 10GigEthernet, PCI Express Gen 2, etc.
  • Equalization
    • Linear, nonlinear, adaptive
  • Fiber Optic Technology
    • Optical wave guides, physical optics, gratings, and filters
    • Lasers, photodiodes, optical amplifiers
    • Chromatic and polarization-mode dispersion and compensation

Signal Analysis

  • Analog and Digital Signal Processing
  • Statistical Analysis
    • Fitting, modeling, confidence intervals, correlation, maximum entropy techniques, Monte Carlo, image reconstruction - digging weak signals out of loud noise
  • Artificial intelligence
    • Neural networks, Perkins discriminants, etc.

Complex Systems

  • Quantum mechanical and relativistic systems
    • Nuclear physics, particle physics

What do you have in mind?

  • We are always expanding our areas of expertise - with the dragonfly method, we master different topics fast without ever sacrificing depth for breadth
    • Special rates for business in sectors new to us
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Like a dragonfly, darting from task to task and mastering every  one.