100G is coming!
According to Light Reading:
•
73% of networking companies are
going to 100G
•
70% will spend capex this year
•
64% will implement field trials
Yet 50% don’t know if their existing
infrastructure can accommodate 100G
The Key to Strategic Sales
© Ransom Stephens 2012
Made with Xara
Turnkey Technical Marketing
Solutions
Starting from your data sheet, product
roadmap, and sales strategy:
•
We provide technical expertise and
market knowledge to position your
products in advanced educational
content
•
Place the content in the ideal
newsletters, web sites, magazines to
find your customers
•
Deliver a guaranteed number of
qualified leads
You provide as much or as little direction as
fits your schedule and desire.
How we collaborate with you
We don’t want a simple contract, we want a
collaboration. We don’t work 9 to 5 and we
don’t have canned solutions, we bring value
by contributing brilliance, tenacity, and vision
in a unique way to every project we
approach.
•
We use our understanding of the
market and technology to develop an
idea and then present it for your
approval
•
We produce a statement of work with
a firm schedule and price quote
•
We work independently, updating you
with milestones, and maintaining the
focus of your message
(Since starting this business in 2005, we
have never gone over budget and never
missed a deadline. Never.)
The Center for Media Research:
•
71% of high tech buyers say white papers are the most frequently read form of content.
•
85% rated well-written, high educational quality content as “very” or “extremely” important.
•
Only 38% of high-tech marketers currently create content that meets the needs of potential buyers.
Content:
•
White Papers, App Notes, Tech Briefs,
Newsletters, trade magazine articles,
blogs
•
Seminars and training materials
•
Recorded Presentations and Web-
seminars
•
Presentations for your sales team or
delivered on site
•
Technical and sales training seminars
for Engineers, Technicians, Managers,
and Executives
Standards Bodies
Representation
If you're not represented on standards
bodies, you're products can be rendered
obsolete before launch.
•
Influence the technology standards
bodies to favor your equipment and
methods
•
Keep your engineering team up to
date on technology requirements
before they become public
Analysis:
•
Third party competitive and
verification analysis
•
Signal Integrity - jitter, BER, eye-
analysis, phase noise, Q-scale, Q-
factor, S-parameters, de-embedding
•
Equalization, pre/de-emphasis, LFE,
FFE, DFE, Adaptive
•
Complex calibration including
systematic and statistical error
analysis
•
Statistical Analysis - confidence
intervals/limits, covariance and
correlation, significance
•
Optimization, Curve/Kinematic Fitting
© Ransom Stephens 2012
Made with Xara
Turnkey Technical Marketing
Solutions
Starting from your data sheet, product
roadmap, and sales strategy:
•
We provide technical expertise and
market knowledge to position your
products in advanced educational
content
•
Place the content in the ideal
newsletters, web sites, magazines to
find your customers
•
Deliver a guaranteed number of
qualified leads
You provide as much or as little direction as
fits your schedule and desire.
How we collaborate with you
We don’t want a simple contract, we want a
collaboration. We don’t work 9 to 5 and we
don’t have canned solutions, we bring value
by contributing brilliance, tenacity, and vision
in a unique way to every project we
approach.
•
We use our understanding of the
market and technology to develop an
idea and then present it for your
approval
•
We produce a statement of work with
a firm schedule and price quote
•
We work independently, updating you
with milestones, and maintaining the
focus of your message
(Since starting this business in 2005, we
have never gone over budget and never
missed a deadline. Never.)
The Center for Media Research:
•
71% of high tech buyers say white papers are the most frequently read form of content.
•
85% rated well-written, high educational quality content as “very” or “extremely” important.
•
Only 38% of high-tech marketers currently create content that meets the needs of potential buyers.
Content:
•
White Papers, App Notes, Tech Briefs,
Newsletters, trade magazine articles,
blogs
•
Seminars and training materials
•
Recorded Presentations and Web-
seminars
•
Presentations for your sales team or
delivered on site
•
Technical and sales training seminars
for Engineers, Technicians, Managers,
and Executives
Standards Bodies
Representation
If you're not represented on standards
bodies, you're products can be rendered
obsolete before launch.
•
Influence the technology standards
bodies to favor your equipment and
methods
•
Keep your engineering team up to
date on technology requirements
before they become public
Analysis:
•
Third party competitive and
verification analysis
•
Signal Integrity - jitter, BER, eye-
analysis, phase noise, Q-scale, Q-
factor, S-parameters, de-embedding
•
Equalization, pre/de-emphasis, LFE,
FFE, DFE, Adaptive
•
Complex calibration including
systematic and statistical error
analysis
•
Statistical Analysis - confidence
intervals/limits, covariance and
correlation, significance
•
Optimization, Curve/Kinematic Fitting